Devoted

The idea of the Devoted Surf Hardware Company was born to create premium products for surf, travel & lifestyle at a fair price. As devoted ocean lovers, we are committed to minimising our carbon footprint whilst offering the highest quality of products possible. We will do our absolute best to contribute to a sustainable future.

The Devoted Core is a simple yet meaningful logo. It represents the strength of a core that holds everything together, symbolizing unity and resilience. The logo is composed of four equal parts, reminiscent of a four-leaf clover, which represents luck, and four birds in flight, which signify freedom. We chose a deep, true blue as our brand colour, reflecting the ocean and symbolizing loyalty. Thus, the Devoted Core logo embodies the core values of Devoted Surf: strength, unity, luck, freedom, and loyalty.